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Alex B. Norman

2000 Market Street, Suite 2300
Philadelphia, PA 19103
(215) 575-3563
(215) 575-0856 - Fax

Alex focuses his practice in the area of casualty litigation. He provides counsel to property owners, security service companies and product manufacturers and sellers in Pennsylvania and New Jersey. He handles a wide array of cases involving serious losses including catastrophic injury and death in the areas of premises liability, specifically defending property owners when violent crimes occur at or near their properties. 

Significant Representative Matters

  • Successfully defended an armored car security business following workplace shooting.

  • Defense verdict in the Philadelphia Court of Common Pleas in a property damage trial. Plaintiff claimed property damage to her home from an alleged clogged drain in the backyard of our client. Our discovery revealed that the Plaintiff was a community activist and in various public forums she had blamed other causes for her property damage, including a different neighbor and ongoing problems of flooding and sinking homes due to improper dredging and landfill in her section of Philadelphia. The jury agreed that our client's alleged clogged drain was not a factual cause of the damage.

  • Obtained summary judgment on behalf of a full service real estate investment company in the Philadelphia Court of Common Pleas. The Plaintiff alleged a slip and fall in a parking lot in Olde City. Our client owns a property adjacent to the lot and because a "No Parking Sign" with the client's branding was posted in the parking lot, the Plaintiff asserted a traceable ownership interest in the site of the incident. Despite an affidavit of non-involvement, the Plaintiff refused to execute a stipulation of dismissal. The court found our arguments compelling and granted summary judgment.

  • Defense verdict in Philadelphia Court of Common Pleas in a two week products liability trial. Plaintiff claimed that a design defect in a pneumatic tool caused a fastener to penetrate and injure his eye. Plaintiff claimed both compensatory and punitive damages. The jury found that the product was not defective and therefore did not cause the injury.

  • Defense verdict in Eastern District of Pennsylvania in a two week products liability trial. Plaintiff claimed that a design defect in a pneumatic tool caused a fastener to penetrate and injure his hand. Punitive damages were claimed and submitted to the jury. The jury found that the product was not defective and therefore did not cause the injury.

  • Successfully drafted and argued motions for summary judgment in Pennsylvania and New Jersey. 

Classes/Seminars Taught

  • My Path to Partnership: You Can if You Will, Marshall Dennehey Minority Attorney Program, Philadelphia, PA, September 27, 2017

  • Commonwealth of Pennsylvania v. Jack "Magic Beans" Farmer, Philadelphia Bar Association - Law Day, Philadelphia Court of Common Pleas, May 5, 2017

  • Cristo Rey Junior Career Exploration and Networking, Independence Blue Cross, Philadelphia, January 26, 2017

  • School District of Philadelphia, Support-Our-Schools Campaign, High School Application Writing Workshop, Chester A. Arthur School, November 1, 2016

  • Practicing Mindfulness in the Interview Process, ABA Annual Conference, August 5, 2016

  • Mindful Marketing, Marshall Dennehey Casualty Associate CLE Series, July 19, 2016

  • General Liability Claims in Philadelphia County, Sedgwick CMS Lunch and Learn, March 2016

  • TIPS – Leadership Academy Public Speaking, Resume Writing and Mock Interview Workshop, ABA Annual Conference, July 31, 2015

  • Building Your Personal Brand, Barristers' Association of Philadelphia, March 2015

  • Perspectives on Diversity: In 2015, Jury Selection Is Not So Black and White," Defense Research Institute's Products Liability Conference, February 2, 2015

Published Works

  • "Defending Against the Six Elements of A Catastrophic Negligent Security Claim", co-author, For the Defense, July 2018

  • "Defending Snow and Ice Claims in Pennsylvania and New Jersey," Defense Digest, Vol. 24, No. 1, March 2018

  • "Tis The Season: Defending Snow and Ice Claims in Pennsylvania and New Jersey," Pennsylvania Law Weekly, February 6, 2018

  • "Becoming the BEST PRO: The Art of Mindful Marketing," For The Defense, July 2017

  • "The Millennial Perspective On Diversity," Diversity Insider, newsletter of the DRI's Diversity Committee, May 6, 2016

  • "Five Diverse Viewpoints, One Common Goal: Increased Diversity in the Legal Community," For The Defense, April 2016

  • "Better Think FAST - Defending Negligent Security Claims," co-author, For The Defense, February 2015

  • “Will Pennsylvania Replace the Current Standard of Strict Liability for Design Defects With the Negligence Inclusive Analysis of Section 2 of the Third Restatement of Torts?,” Defense Digest, Vol. 20, No. 1, March 2014

  • "Ten Business Development Tips for Millennials," The Legal Intelligencer, January 21, 2014

  • "Picking Unbiased Jurors Isn't So Black and White," The Legal Intelligencer, Personal Injury Supplement, November 5, 2013

  • Case Law Alerts, contributor, 2010-2013; 2017 -


  • Temple University James E. Beasley School of Law, Philadelphia, PA (J.D., 2006)

  • Temple University, Philadelphia, PA (B.A., 2003)

    Major: Political Science and History


Defense Digest Article March 1, 2018
Defense Digest, Vol. 24, No. 1, March 2018 By Alex B. Norman, Esq., Brielle N. Kovalchek, Esq. and Elyse N. Cohen, Esq.* Key Points: Available defenses to snow and ice claims in Pennsylvania and New Jersey. Precautions and..., Defense Digest, Vol. 24, No. 1, March 2018. Defense Digest is prepared by Marshall Dennehey Warner Coleman & Goggin to provide information on recent legal developments of interest to our readers. This publication is not intended...
Articles July 1, 2017
Articles February 1, 2015
Defense Digest Article March 1, 2014
By Alex B. Norman, Esq.* Key Points: The Tincher jury found both that the incident product was defective and that the manufacturer’s conduct in designing the product was not negligent. The jury was allowed to consider the conduct...
Law Alerts April 11, 2013
The plaintiff unknowingly purchased counterfeit Colgate toothpaste at Dollar Worth and got sick after using it. Colgate's technical associate tested the packaging and product and learned that it was counterfeit. A defendant who seeks summary..., Case Law Alerts - 2nd Quarter 2013
Law Alerts April 11, 2013
  The plaintiff was working at Albert Einstein Medical Center, setting up the OR for an emergency C-section, when she tried to remove the shield covering the blade of the Becton Dickinson and Co. (BD) plastic, disposable scalpel. When the..., Case Law Alerts - 2nd Quarter 2013


January 3, 2017
Marshall Dennehey Warner Coleman & Goggin is pleased to announce that 10 attorneys were elected Shareholders of the firm and three were elevated to Special Counsel at the firm's annual December shareholders' meeting. The new Shareholders, listed by office, are as follows. Philadelphia, PA: ...


  • Temple University James E. Beasley School of Law (J.D., 2006)
  • Temple University (B.A., 2003)

Bar Admissions

  • New Jersey, 2007
  • Pennsylvania, 2007
  • U.S. District Court Eastern District of Pennsylvania, 2009

Associations & Memberships

  • American Bar Association, Tort Trial & Insurance Practice Section: Self Insurers and Risk Managers Committee, Chair-Elect; Products Liability Committee, Vice Chair; CLE Board, Member; Standing Committee on Law Students, Member
  • Defense Research Institute; Retail and Hospitality Subcommittee: Publications Vice Chair (2017-2018), Membership Chair (2015-2016)
  • Philadelphia Bar Association: Commission on Judicial Selection and Retention - Investigative Division - 2015 & 2017
  • Pennsylvania Association of Defense Counsel: Member of Executive Committee (2015-2016)
  • The Barristers' Association of Philadelphia

Honors & Awards

  • ABA Tort Trial & Insurance Practice Section Leadership Academy Graduate, 2015
  • Pennsylvania Super Lawyer Rising Star, 2015-2017

    The 2017 Super Lawyers list is issued by Thompson Reuters. A description of the selection methodology can be found here. No aspect of this advertisement has been approved by the Supreme Court of New Jersey.

  • American Bar Foundation, Fellow, May 2016

Year Joined Organization: 2007

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